Google Adsense Discourages Placing Images Next to Ads

One of the many tricks for higher Adsense click through rate is laying images side-by-side Ads. Laying an image next to an Ad makes people believe that the Ad is associated with the image and eventually they click on it.

But Google Adsense policy on placement of ads and images strictly discourages the above mentioned practice. Their policy states

"We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads. If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighboring image, they may click the ad expecting to find something that isn't actually being offered. That's not a good experience for users or advertisers.

Publishers should also be careful to avoid similar implementations that people could find misleading. For instance, if your site contains a directory of Flash games, you should not format the ads to mimic the game descriptions."

Examples that wouldn't comply with Adsense policies.

This policy doesn't mean that one shouldn't place images on a page containing Google Ads, it only asks us to be sure that the ads and images are not arranged in a way that could easily mislead or confuse visitors.

Google Launches Click to Call Service in India

Google has announced its "Click to Call" service in India. This service is a great boon to both advertisers and customers in India. With this service companies can reach large number of customers as people in India started to embrace Internet more and more.

With this service customers can directly call advertisers that too with free of cost. Here is how it works

• The customer has to click a green telephone button next to an ad.
  
  
• Upon clicking the button, the ad would expand and show a window where the customer has to submit his telephone number. Then he/she has to press the button “Connect For Free.” Eventually, the user would get a direct call from the advertiser.

This is a more secure method as Google will not share our phone number with the advertisers. This service is very effective as people don't have to pay anything from their pockets while reaching their advertisers.