Monday, December 18, 2006

Google Adsense Discourages Placing Images Next to Ads

One of the many tricks for higher Adsense click through rate is laying images side-by-side Ads. Laying an image next to an Ad makes people believe that the Ad is associated with the image and eventually they click on it.

But Google Adsense policy on placement of ads and images strictly discourages the above mentioned practice. Their policy states
"We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads. If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighboring image, they may click the ad expecting to find something that isn't actually being offered. That's not a good experience for users or advertisers.

Publishers should also be careful to avoid similar implementations that people could find misleading. For instance, if your site contains a directory of Flash games, you should not format the ads to mimic the game descriptions."
Examples that wouldn't comply with Adsense policies.

This policy doesn't mean that one shouldn't place images on a page containing Google Ads, it only asks us to be sure that the ads and images are not arranged in a way that could easily mislead or confuse visitors.

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